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Your VITA collections and social media A lot of VITA members like to promote their collections with social media. Often, in order to create eye-catching social media posts on Twitter, Facebook, Instagram, and other sites, you may find yourself downloading an image from somewhere else and uploading it to a specific Tweet or post. This looks beautiful, but has the unfortunate side-effect of cutting off the image from its source. In cultural heritage, we understand that you want to know when someone is using your digital resources, for your own statistics and impact assessment - and you want new users to be able to find the rest of your collections if they’re interested in what's being shared. With the implementation of Twitter Cards in VITA, you'll be able to do so. When someone shares a link to any page in your VITA site, it'll automatically expand to a link preview that will look attractive - and will lead people back to your site when they click on it. This encourages browsing and discovery, and helps you prove the value of your shared digital collections - by knowing who’s interested in what items, and how far those items get shared on Twitter. Twitter Cards to VITA links When your institutional account or anyone else shares a link on Twitter to a VITA collection, page, or item, the link will now automatically expand into a preview of the shared content. The Twitter Cards displayed will automatically pull item titles, item descriptions, and an image of the content. The vast majority of pages will show as a Summary Card, which is the default. Witteveen Friesians Video This promotional video was created to market the Witteveen's family business. Residing at his farm near St. George, Ont., Harry Witte... images.ourontario.ca A Summary Card, generated from http://images.ourontario.ca/brant/2337288/data Items or collections with images that have a width larger than 300 pixels will show as a